Strategic Thinking and TOWS

APICS Tampa Bay would like to invite our members and their colleagues to attend our Professional Development Meeting from 6:00-8:00 PM on Tuesday, January 8. 

Our guest speaker is Mr. Craig Williams. He will be presenting on the topic of strategic thinking and TOWS. 


Effective change management requires strategic planning to identify the market vision and path to the desired future state.  Operations tactical decision-making and actions drive the enterprise from the current status to meet this future state.  At least they’re supposed to.  How well this happens is directly influenced by your enterprise’s strategic planning talent, policies and procedures.

“Strategic Thinking and TOWS” is presentation covering two related concepts: a review of effective strategic thinking and planning practices and an interactive presentation on TOWS, an updated, advanced version of SWOT.  

TOWS takes SWOT and upgrades it to provide a more structured, time-phased and prioritized approach, adding strategic-to-tactical planning linkages.  Using TOWS effectively “pulls” your operations tactical planning and decision-making towards your identified future market state.  

This interactive presentation will have a live, group TOWS exercise to model the process.  The principles discussed should be applicable with almost all enterprise activities.

Craig Williams is currently the Supply Chain Supervisor for Attwood Marine, a premier supplier of marine products and accessories.  Prior to his current role, Craig has twenty-plus years experience in materials planning and procurement management  in a variety of high-tech manufacturing operations, including space, military and commercial avionics products with Honeywell Space and Strategic Systems and Smiths (GE) Aerospace, concentrated beverage products with Coca-Cola Minute Maid and high-speed diesel engine powertrain products with Yanmar America. 

Craig is active in APICS, the association for Supply Chain and Operations Management professionals, and is APICS CPIM certified.  Craig served on the APICS Southeast District Staff, has previously held local chapter officer roles (Programs, EVP and President), and has been an APICS CPIM instructor.

Craig graduated with a BSBA in Business Management from the University of Florida in Gainesville, Florida.  He lives with his wife and family in Clearwater, Florida.

This event will take place at Bonefish Grill in St Petersburg.  

Click here for more information.

Date: January 8, 2019
Time: 6-8 PM
Event: January 8, 2019 Professional Development Meeting
Venue: Bonefish Grill - St. Petersburg
Location: 5062 4th Street N.
St. Petersburg 33703
Public: Public
Registration: Click here to register.

Please note: APICS Tampa Bay reserves the right to delete comments that are offensive or off-topic.

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